“My primary focus at Pulse Research is empowering
my clients and their brands to succeed through an
in depth understanding of their consumers.
We help marketers add delight to the everyday
moments the consumer has contact with their brand.”
Danielle Drew
Pulse Research was awarded PepsiCo Snacks Agency of The Year in 2015 due to their outstanding contribution to the growth of our brands.
In 2018 they were awarded our ‘Best Snacks Insights’ award for outstanding contribution to the Red Rock Deli Comms development pathway.
They are a valued partner in our creative development process, and work with us and our agency partners to clarify creative territories and ultimately to refine scripts. Our agency partners value Pulse’s contribution and working with Pulse has allowed us to improve our creative standard significantly, thereby improving our media return on investment.
Pulse are also expert at brand positioning and have recently helped us clarify the positioning and brand playbook for our Red Rock Deli brand. Pulse provide a strategic yet refreshingly pragmatic approach to every project. They are flexible and work at the crazy pace of FMCG. Their innovation work provides clarity and direction and they always ‘go the extra’ mile in proactively moving a project forward and bringing concepts to life.
Felecia White
Head of Consumer Insights & Strategy
Pepsico Australia and New Zealand
I have worked with Danielle for 25 plus years on numerous FMCG client accounts and she is an outstanding qualitative researcher.
She is unique in the Australian and New Zealand markets as being one of the most depth qualitative researchers in the industry with the unique ability to translate consumer research into sound marketing and business strategy.
Her expertise for me lies in market understanding, market mapping and qualitative segmentation of consumers, ideal for projects requiring targeted positioning of brands.”
Sarah Brown
Principal
Sarah Brown & Associates
Danielle Drew is genuinely fantastic to work with, incredibly experienced and completely trusted as a researcher for our qualitative work
we have engaged her many times in the past, across a wide range of projects. Immediately warm, open and perhaps most importantly, not leading – Danielle is able to keep respondents engaged and honest. She is able to adapt between both consumer and trade interviews and respondents from all walks of life.
Danielle is able to hone in on the key insights, and when challenged she is not afraid to stick to her beliefs. Her recommendations have led to proven success, which in turn has guaranteed our entire team listen and respect her outcomes.
Kathleen Pindsle
Insight Manager
Australian Pork
