As fast data becomes relied upon more and more, are you struggling with a lack of certainty around what your consumer really thinks and feels about your brand vs your competitors?
In today’s, increasingly data driven research world, you are at risk of losing an understanding of the organic, human-driven, motivations that data often masks.
We can show you how a true understanding of consumers can bring clarity to your business
AND IGNITE BRAND GROWTH FOR YOU
At Pulse Research we believe getting a deep understanding of the consumer’s emotional connection with categories and brands is the key to creating opportunities and
IGNITING BRAND GROWTH.
3 Decades of specialist Qualitative
We unveil the pure essence of human understanding
by getting up close and personal with your consumers.
We then diagnose and distil what it all means for your brand and the category it plays in.
All Qualitative research will now be conducted via Zoom Meeting, in response to the Covid 19 health crisis, for the foreseeable future.
Every project requires a tailor-made solution and at this time we have a multitude of other methodologies we can draw on.
I am partnering with a highly skilled Quantitative Researcher (Sarah Brown) who, like me, has 3 decades of market research experience.
Consumer-led strategic decision making will be the key to brands that don’t just survive but THRIVE in the future.
More than ever, in the current business climate, you need solid consumer understanding to back your marketing decisions
When you’re investing your precious marketing dollar you need to invest it wisely
Without a deep consumer understanding are you just guessing?
DO YOU REALLY KNOW?
Company Director at Pulse Research Pty Ltd
Pulse Research is a boutique qualitative specialist agency, established in Sydney in 1997.
Today I’m proud to be celebrating 20 years in business and 3 decades as a qualitative researcher!
After finishing a Psychology and Education degree at Auckland University back in the eighties I dived head first into the world of qualitative research and have thrived there ever since.