Pulse Research was awarded PepsiCo Snacks Agency of The Year in 2015 due to their outstanding contribution to the growth of our brands.
They are a valued partner in our creative development process, and work with us and our agency partners to clarify creative territories and ultimately to refine scripts. Our agency partners value Pulse’s contribution and working with Pulse has allowed us to improve our creative standard significantly, thereby improving our media return on investment.
Pulse are also expert at brand positioning and have recently helped us clarify the positioning and brand playbook for our Red Rock Deli brand. Pulse provide a strategic yet refreshingly pragmatic approach to every project. They are flexible and work at the crazy pace of FMCG. Their innovation work provides clarity and direction and they always ‘go the extra’ mile in proactively moving a project forward and bringing concepts to life.
Head of Consumer Insights & Strategy
Pepsico Australia and New Zealand