Pulse Research is a boutique qualitative specialist agency, established in Sydney in 1997.
Today I’m proud to be celebrating 20 years in business and nearly 3 decades as a qualitative researcher!
After finishing a Psychology and Education degree at Auckland University back in the eighties I dived head first into the world of qualitative research and have thrived there ever since.
Over the last nearly 30 years I’ve worked in New Zealand and Australia for a suite of blue chip clients, including a significant number of multinationals in food and beverage categories.
I love the experience of truly feeling and understanding the consumer’s relationship with the world and the brand under study and in groups you’ll see me barefoot, empathetic and inquisitive!
I recognise the key power of this understanding is in the translation back to client in terms of pragmatic insight that fuels incisive strategy and forward action.