We are the qualitative specialist house committed to a depth psychological approach to understanding consumers

Pulse Research is a qualitative specialist house committed to a depth psychological approach to understanding consumers.

We focus on diagnostic needs based market understanding for creating strategic direction on brand optimisation and future development opportunities.

  • We are FMCG specialists and our research services cover:
  • Full market motivational studies – market modelling is a particular strength
  • Strategic advertising development research
  • New concept exploration and positioning research
  • Brand Audits and Packaging development research

At Pulse we see good research as that which constantly explores and pushes the boundaries. We do not just describe consumers responses to stimulus we diagnose motivations and the real reasons behind behaviour in order to optimise how we communicate the brand under study to consumers at all levels of its execution.

We deliver consumer understanding for creating strategic direction on brand optimisation and future development opportunities in market.

At Pulse we see good qualitative research as that which is creatively alive and responds to emergent learnings throughout the period of consumer contact.

We do not just describe consumers responses to stimulus we diagnose motivations and the real reasons behind behaviour.

Brands we’ve loved optimising recently

Danielle Drew

Company Director at Pulse Research Pty Ltd

Pulse Research is a boutique qualitative specialist agency, established in Sydney in 1997.
Today I’m proud to be celebrating 20 years in business and nearly 3 decades as a qualitative researcher!
After finishing a Psychology and Education degree at Auckland University back in the eighties I dived head first into the world of qualitative research and have thrived there ever since.

Get in touch

We are based in Paddington, Sydney just up the hill from the city
Drop me a line and I’d love to hear how I can help your brand/s grow

Drop me a line I’d love to hear how I can help your brand/s grow